If you made $1M in 12 days by 'being a professional asshole' and I must state CLEVER! Would you GIVE $280,000 of it to charity?
Just by cutting out the middle man in promotions and setting up his own website and offering his latest stand up special: Live at the Beacon to fans online for $5 Comedian Louis C.K. hit the million dollar mark in sales on day 12 of its release.
Louis told fans "That's alot of money. Really too much money. I've never had a million dollars all of a sudden. and since we're all sharing this experience and since it is really your money......I want to set an example of what you can do if you all of a sudden have a million dollars that people just gave to you directly because you told jokes."
He is breaking the million into four pieces.
1. 250k will pay back what the special cost to produce and to build the website
2. 250k for staff and the people working with Louis C.K. on the special show. 'I'm giving them a big fat bonus.'
4. 220k for himself. "Some of that will pay my rent and will care for my children. The rest I will do terrible, horrible things with and none of that is any of your business. In any case, to me, 220k is enough out of a million."
Fans can feel great that they have not only got a side splitting show for their $5 they have also helped a talented person give forward in their purchase to bettering the world.
When we talk about conscious consumerism this is a GREAT example.
Looking for a cheap night in a way to give more to charity and a good laugh then BUY THE THING!
P.S If being an asshole makes Louis C.K. another million he has pledged to give more of it away. "If it pools up around me, it needs to be flushed back into the system".