When you get out of bed and choose your outfit for the day. What is is saying about you? How do you feel? Are you co-ordinated, comfortable, proud to be wearing something which tells the world a little about you or does it give you a great feeling knowing that you stand for something? Is it creating a sustainable environment, a cleaner environment, a fairer work place, peace, education, a wage for a working mother to feed her children?
OR is it contributing to global pollution, disempowering poorly paid workers and compromising your health and well-being?
Being a part of GoodieDo I have the good fortune of sourcing gorgeous clothing items which are benefical to others and to the earth. And in this great job perk, I get to try all of the empowering products before offering them to our fundraisers.
For example I throw on a funky pair of tropical stripe organic, fairtrade, Pant to Poverty knickers, then an Omni Peace t-shirt , I dangle a Dialog handbag over my arm, and my outfit is almost complete minus the pants. I have constantly been on the lookout for a pair of pants or skirt/dress to complete my empowered outfit and finally I have found them.
I have recently been in contact with the yoga clothing company wear.it. Their approach to creating beautiful, fashionable clothing which is so comfortable it can be worn out or can be worn to practice yoga in is based on yogic principles of respecting communities and nature. Many of we'ars pieces are made from organic cotton or bamboo, and some of their dyes are plant based 'so when you have worn your t-shirt to shreds, you can throw it on the compost heap and let it feed back into the earth'.
In manufacturing clothing it is often difficult for small companies to have strict production requirements which are beneficial to the environment and the workers and be competitively priced at the same time. Here is another example of an inspirational company basing their whole ethos on making the world a better place. Well done wear.it!
We are looking forward to offering some of we'ars clothing pieces to GoodieDo fundraisers in near future. Stay tuned for notification of this exciting addition.
If you could make the world a healthier place and feel amazing in the fibers you wear knowing that your action as a consumer is changing the world for the better would you?